Research Article
Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)
@INPROCEEDINGS{10.4108/eai.4-11-2020.2304552, author={Anindya Pridanti Anggraeni and Lalita Sekar Ryani and Muhammad Nastabiq and Fabian Wijaya}, title={Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)}, proceedings={Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia}, publisher={EAI}, proceedings_a={ICONEBS}, year={2021}, month={2}, keywords={technology commercialization product innovation product development business strategy qualitative approach}, doi={10.4108/eai.4-11-2020.2304552} }
- Anindya Pridanti Anggraeni
Lalita Sekar Ryani
Muhammad Nastabiq
Fabian Wijaya
Year: 2021
Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)
ICONEBS
EAI
DOI: 10.4108/eai.4-11-2020.2304552
Abstract
This study examines the commercialization strategy implemented by one of the Indonesian government research institutes Agency for the Assessment and Application of Technology (BPPT) as an effort to commercialize the results of technological innovation products to increase competitiveness towards national independence. This research explains how BPPT encourages the manufacture of product and service technology through of creating innovations by developing effective strategies to commercialize technology products, how the implementation of business processes and the incubation process products. This study used a qualitative method with case study approach. The results found that BPPT launched commercialization strategy by focusing on creating technology innovation products market driven that support industrial needs. Other findings found that business process consists of ten stages: research, technology disclosure, assessment, intellectual property protection, technology marketing, selecting the best partner, cooperation agreement, project management, payment and royalties, and reinvest. The commercialization of technology products from research institute is more successful if supported by well preparation, planned and measurable strategic plan, so strategies in increasing the role of technology through innovation and technology services will be in line with the direction of national development.