Research Article
Halal Tourism Management And Development Strategy Based on Qanun Number 8 The Year 2013
@INPROCEEDINGS{10.4108/eai.31-8-2021.2313784, author={Sugiharto Sugiharto and Darwin Parlaungan Lubis and Mbina Pinem and Ease Arent and Cut Fadhira}, title={Halal Tourism Management And Development Strategy Based on Qanun Number 8 The Year 2013}, proceedings={Proceedings of the 3rd International Conference on Innovation in Education, Science and Culture, ICIESC 2021, 31 August 2021, Medan, North Sumatera Province, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2021}, month={11}, keywords={halal tourism swot analysis sabang aceh}, doi={10.4108/eai.31-8-2021.2313784} }- Sugiharto Sugiharto
Darwin Parlaungan Lubis
Mbina Pinem
Ease Arent
Cut Fadhira
Year: 2021
Halal Tourism Management And Development Strategy Based on Qanun Number 8 The Year 2013
ICIESC
EAI
DOI: 10.4108/eai.31-8-2021.2313784
Abstract
The sector that can increase employment and current economic growth is tourism. The city of Sabang is one of the tourist destinations that present natural and social beauty. In the development of the town of Sabang in the province of Aceh, which is known as the Veranda of Mecca. As the Veranda of Mecca in Aceh, in managing the tourism development of Sabang, it applies the concept of halal tourism. High tourist interest in halal tourism is in line with the increase in Middle Eastern tourists to Kota Sabang. This study focuses on the management and development strategy of halal tourism in Kota Sabang. The method used to determine the development strategy is a SWOT analysis by analyzing the opportunities and threats using the EFAS analysis matrix. The research locations were in 25 tourist destinations with 130 tourists and 30 business people, 50 local people, and five from the tourism office. The results showed that the total weighted value of the EFAS matrix had an opportunity and threat value of 2.187 and 0.54. The data shows that the position on the SWOT diagram is in Quadrant I, which means it has possibilities and strengths.
