Research Article
Student Perceptions of the Image of Medan State University through Instagram Social Media Account @unimedofficial
@INPROCEEDINGS{10.4108/eai.31-8-2021.2313772, author={Nelly Armayanti and Dodi Pramana}, title={Student Perceptions of the Image of Medan State University through Instagram Social Media Account @unimedofficial}, proceedings={Proceedings of the 3rd International Conference on Innovation in Education, Science and Culture, ICIESC 2021, 31 August 2021, Medan, North Sumatera Province, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2021}, month={11}, keywords={social media instagram @unimedofficial}, doi={10.4108/eai.31-8-2021.2313772} }- Nelly Armayanti
Dodi Pramana
Year: 2021
Student Perceptions of the Image of Medan State University through Instagram Social Media Account @unimedofficial
ICIESC
EAI
DOI: 10.4108/eai.31-8-2021.2313772
Abstract
Currently, social media, one of which is Instagram, is a communication instrument that widely used at all levels of society, not only to disseminate information, but also to build an image. In this regard, Medan State University (UNIMED) has an Instagram social media account, @unimedofficial, as a means to report all its activities to the public. The hope of creating this account, of course, is feedback or public response to what UNIMED has been doing so far. This is what motivated us to conduct a research entitled Student Perceptions of the Image of Medan State University through Instagram Social Media Account @unimedofficial. The purpose of this research is to know students’ perceptions of UNIMED. This research is a qualitative descriptive research. The population in this research were students of the Office Administration Education Study Program, while the sample or informants in this research amounted to 80, which were taken from the seventh semester student group. The data needed for this research were collected through interviews and documentation studies.The data obtained in this research will be processed based on the Miles and Huberman Interactive Analysis Model. With this analysis model, the data obtained will be recorded in descriptive notes and reflective notes. The recorded data will be reduced to separate the relevant and irrelevant. From the results of the reduction, the available data will be concluded and then presented in written form.
