Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia

Research Article

Effect of Entrepreneurial Spirit, Self-Efficacy, Family Environment, and Social Media on Business Competitiveness in the Community of Women Entrepreneurs in Medan And Deli Serdang

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  • @INPROCEEDINGS{10.4108/eai.30-8-2021.2316413,
        author={Ritha F. Dalimunthe and Elisabet  Siahaan},
        title={Effect of Entrepreneurial Spirit, Self-Efficacy, Family Environment, and Social Media on Business Competitiveness in the Community of Women Entrepreneurs in Medan And Deli Serdang },
        proceedings={Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia},
        publisher={EAI},
        proceedings_a={ICGCS},
        year={2022},
        month={4},
        keywords={business competitiveness entrepreneurial spirit family environment self-efficacy social media},
        doi={10.4108/eai.30-8-2021.2316413}
    }
    
  • Ritha F. Dalimunthe
    Elisabet Siahaan
    Year: 2022
    Effect of Entrepreneurial Spirit, Self-Efficacy, Family Environment, and Social Media on Business Competitiveness in the Community of Women Entrepreneurs in Medan And Deli Serdang
    ICGCS
    EAI
    DOI: 10.4108/eai.30-8-2021.2316413
Ritha F. Dalimunthe1,*, Elisabet Siahaan1
  • 1: Faculty of Economics and Business, Universitas Sumatera Utara, Medan, Indonesia
*Contact email: ritha.fdalimunthe@gmail.com

Abstract

One of the factors causing women's businesses closed down or undeveloped is the weakness of external and internal factors. These include the low product competitiveness, absence of digital marketing, sub-optimal manufacturing process, lack of product variations, financial condition, human resources, and low family support. This study aimed at determining the effect of entrepreneurial spirit, self-efficacy, family environment, and social media on business competitiveness in the Community of Women Entrepreneurs in Medan City and Deli Serdang Regency. This study was conducted from May to June 2021. The data were collected by conducting an interview using a questionnaire from 107 staff. The data processing result with multiple linear regression analysis proves that entrepreneurial spirit, self-efficacy, family environment, and social media simultaneously and significantly affect the women's business competitiveness. Partially, the system of entrepreneurial spirit and self-efficacy significantly affects the competitiveness. Meanwhile, family environment and social media do not give a significant effect.