Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia

Research Article

“When the Girls getting into Hip-Hop Music” Indonesian Youth and Hip-Hop Music Consumption in the Internet Age

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  • @INPROCEEDINGS{10.4108/eai.30-8-2021.2316381,
        author={Lono Lastoro Simatupang and Wisma  Nugraha and Oki Rahadianto Sutopo and Vanny  Suitela},
        title={“When the Girls getting into Hip-Hop Music” Indonesian Youth and Hip-Hop Music Consumption in the Internet Age},
        proceedings={Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia},
        publisher={EAI},
        proceedings_a={ICGCS},
        year={2022},
        month={4},
        keywords={configuration of music hip-hop musical preference musical taste repertoire},
        doi={10.4108/eai.30-8-2021.2316381}
    }
    
  • Lono Lastoro Simatupang
    Wisma Nugraha
    Oki Rahadianto Sutopo
    Vanny Suitela
    Year: 2022
    “When the Girls getting into Hip-Hop Music” Indonesian Youth and Hip-Hop Music Consumption in the Internet Age
    ICGCS
    EAI
    DOI: 10.4108/eai.30-8-2021.2316381
Lono Lastoro Simatupang1, Wisma Nugraha1, Oki Rahadianto Sutopo1, Vanny Suitela1,*
  • 1: Media and Cultural Studies, Gadjah Mada University, Yogyakarta, Indonesia
*Contact email: vannysuitel@gmail.com

Abstract

This paper explores Indonesian young girls’ conception of musical taste related to the context of musical consumption in the internet age, in particular how they use the internet in which they interact with, in order to access and listen to Hip-Hop music, and how they construct their own narratives as well. Further, it explores the role of the internet in mediating the relationship between them and Hip-Hop music nowadays. Results of the research show that in the internet age, mostly subjects of this research are able to redefine their musical tastes, not merely following conventional definition of genre based on technologies they use. The hierarchy of musical taste including the choice of intra genre in Hip-Hop Music is getting blurred in the internet age. It gives opportunity and space for subjects to do exploration more on multiple songs of Hip-Hop, to engage deeply with artists and songs that they like, and also to expand their knowledge related to Hip-Hop. The profound engagement with internet contributes to reshaping subjects’ taste on music especially how they conceive and perceive Hip-Hop music in which has been undergoing stereotyping in dominant culture for decades. The new engagement breaks down social taboos and helping subjects in reformatting their identities in the midst of technological changing rapidly.