Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia

Research Article

The Role of Youth in Raising Gender Awareness on Social Media

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  • @INPROCEEDINGS{10.4108/eai.30-8-2021.2316261,
        author={Annisa  Anindya},
        title={The Role of Youth in Raising Gender Awareness on Social Media},
        proceedings={Proceedings of the 1st International Conference on Gender, Culture and Society, ICGCS 2021, 30-31 August 2021, Padang, Indonesia},
        publisher={EAI},
        proceedings_a={ICGCS},
        year={2022},
        month={4},
        keywords={agent of change gender awareness gender sensitivity social media youth},
        doi={10.4108/eai.30-8-2021.2316261}
    }
    
  • Annisa Anindya
    Year: 2022
    The Role of Youth in Raising Gender Awareness on Social Media
    ICGCS
    EAI
    DOI: 10.4108/eai.30-8-2021.2316261
Annisa Anindya1,*
  • 1: Universitas Andalas, Padang, Indonesia
*Contact email: annisaanindya@soc.unand.ac.id

Abstract

The raising of gender awareness is everybody's responsibility to do. Raising gender awareness means increasing knowledge and understanding about gender sensitivity issues. In this case, youth as agents of change already variously do the same things by using social media. Social media is the most accessible platform to raise communication-based gender sensitivity by a single-handed person. This research used a qualitative approach and phenomenology method. Data were collected from youth as university students through forum group discussion and in-depth interviews. This research presents and elaborates values, beliefs, and activities about how youth independently use social media to educate people and do a campaign about gender awareness while sharing, spreading, producing, and reproducing the information repetitively.