Research Article
The Influence of Entrepreneurship Education and Self-Efficacy on Students' Green Entrepreneurial Intention Through Green Entrepreneur Orientation
@INPROCEEDINGS{10.4108/eai.30-7-2025.2360702, author={Eka Purwati and Dede Rusmana and Heri Pratikto and Rachmat Hidayat}, title={The Influence of Entrepreneurship Education and Self-Efficacy on Students' Green Entrepreneurial Intention Through Green Entrepreneur Orientation}, proceedings={Proceedings of the 5th Business Innovation Sustainability and Technology International Conference, BISTIC 2025, 30th July 2025, Malang, Indonesia}, publisher={EAI}, proceedings_a={BISTIC}, year={2025}, month={12}, keywords={green entrepreneur entrepreneur education self-efficacy green entrepreneur orientation green entrepreneur intention}, doi={10.4108/eai.30-7-2025.2360702} }- Eka Purwati
Dede Rusmana
Heri Pratikto
Rachmat Hidayat
Year: 2025
The Influence of Entrepreneurship Education and Self-Efficacy on Students' Green Entrepreneurial Intention Through Green Entrepreneur Orientation
BISTIC
EAI
DOI: 10.4108/eai.30-7-2025.2360702
Abstract
This study investigates the influence of entrepreneurship education and self-efficacy on students' green entrepreneurial intention, with green entrepreneurial orientation as a mediating variable. A quantitative method with proportional random sampling was employed, involving 165 students from the Culinary Education Study Program, Universitas Negeri Malang. Data were collected via online questionnaires and analyzed using descriptive statistics, outer and inner model testing, and indirect effect analysis. The results indicate that entrepreneurship education and self-efficacy significantly and positively affect green entrepreneurial intention, with green entrepreneurial orientation acting as a positive mediator. These findings suggest that integrating entrepreneurship education with self-efficacy development can effectively enhance green entrepreneurial intention among students, supporting sustainable entrepreneurship within higher education.
