Internalization of Entrepreneurship Education: A Phenomenological Study in Mentaraman Cultural Arts Village

Education related to entrepreneurship plays a critical role in fostering economic self sufficiency in the community, particularly in rural areas rich in local culture. The purpose of this study is to examine the process of internalizing entrepreneurship education in Mentaraman Cultural Arts Village in Malang Regency. This study aims to describe the processes of understanding the entreprenurship concept and internalization of entreprenurial values, playing more attention to the supporting and inhibiting factors in the process. This study employed qualitative methods with a phenomenological approach, where the data were collected through in depth inverviews, observations, and documentation. The results of the study showed that they interpret entrepreneurship in its simplest to a more complex form as a culture based economy, as a form of economic independence in the community. Value internalization happens informally during community and cultural activities, as well as through entrepreneurial emdeavors. Social solidarity, participation of the local young population, as well as the local culture are the supporting factors. Limited capital, inability to advertise online, lack of formal training, and inadequate instruction are some of the inhibiting factors.