Research Article
Conceptual Review of Rethinking Marine Tourism Visit Intention from Word of Mouth, Destination Image dan Destination Branding
@INPROCEEDINGS{10.4108/eai.30-7-2019.2287741, author={A Y A Fianto and C Candraningrat}, title={Conceptual Review of Rethinking Marine Tourism Visit Intention from Word of Mouth, Destination Image dan Destination Branding}, proceedings={Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia}, publisher={EAI}, proceedings_a={ACHITS}, year={2019}, month={9}, keywords={word of mouth destination image destination branding}, doi={10.4108/eai.30-7-2019.2287741} }- A Y A Fianto
C Candraningrat
Year: 2019
Conceptual Review of Rethinking Marine Tourism Visit Intention from Word of Mouth, Destination Image dan Destination Branding
ACHITS
EAI
DOI: 10.4108/eai.30-7-2019.2287741
Abstract
The purpose of this study was to provide an in-depth review of visit intentions through word of mouth (WOM) variables, goal drawings, and destination brands on coastal attractions. Furthermore, analyzing how word of mouth (WOM), destination image, and destination brand on coastal tourism objects can help increase tourist intention or commonly referred to as tourist visits which are key in competing in the tourism industry. The literature review is carried out through five stages, namely scope, keyword identification, previous research, the results of previous studies, and the purpose of further research. The results of this review show that word of mouth, destination image and destination branding are the keys that must be understood, implemented and maintained by managers of marine tourism objects in increasing the intention of visiting tourists.