Patterns of Use of Social Media in the Culinary Community “Langsungenak”

Langsungenak Community is a virtual community created by joining groups on Facebook and WhatsApp, with a focus on culinary attention. They are members of people who like to enjoy food and love cooking, from ordinary housewives to professional chefs. Because it is a virtual community, their interactions are more in the form of writing in chat and discussion about culinary on social media. The diversity of its members who come from regions and professions and different levels of education and backgrounds form their uniqueness in their interactions. Differences also make this community vulnerable to conflict and disputes. But conflicts and disputes can be minimized because the founder of the community applies strict discipline. Interestingly, even though the differences in the area where the residents live gave birth to a difference in time (members came from all over Indonesia to Southeast Asia) but discussions between them could still be done smoothly. Although it has many differences, then they have a pattern in communicating through this social media. This pattern shows how, when, what is done and the delivery of messages while using social media. Broadly speaking, the pattern formed can be used to find out how they use social media itself.