Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia

Research Article

The Application of Omotenashi in Japanese-Conceptualized Company in East Java

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  • @INPROCEEDINGS{10.4108/eai.30-7-2019.2287612,
        author={Cicilia Tantri Suryawati and Isnin  Ainie and Ni Nyoman Sarmi},
        title={The Application of Omotenashi in Japanese-Conceptualized Company in East Java},
        proceedings={Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia},
        publisher={EAI},
        proceedings_a={ACHITS},
        year={2019},
        month={9},
        keywords={omotenashi},
        doi={10.4108/eai.30-7-2019.2287612}
    }
    
  • Cicilia Tantri Suryawati
    Isnin Ainie
    Ni Nyoman Sarmi
    Year: 2019
    The Application of Omotenashi in Japanese-Conceptualized Company in East Java
    ACHITS
    EAI
    DOI: 10.4108/eai.30-7-2019.2287612
Cicilia Tantri Suryawati1,*, Isnin Ainie1, Ni Nyoman Sarmi1
  • 1: Faculty of Letters, Dr. Soetomo University, Indonesia
*Contact email: cicilia.tantri@unitomo.ac.id

Abstract

The purpose of this research is (1) to find out how the value of omotenashi is applied in Japanese company in Indonesia. This research is a field research, the data were taken from the results of questionnaires, interviews, and observations carried out at tourism spots adopted Japanese style in models in Batu district in Malang regency. The research findings show that Employees, consciously, prepare well before they start working. They are fully aware that appearance is a reflection of someone to build a good image for customers. in terms of behavior, almost all employees have applied omotenashi when doing ojigi for both hotel customers and fellow colleagues. In addition, they also smile to customers. For language use, basically employees use good Indonesian and are very communicative. It is just that only 12% of employees are able to speak Japanese.