Research Article
Blusukan and Personal Branding of Regional Head Election Candidates in Solo City
@INPROCEEDINGS{10.4108/eai.30-7-2019.2287567, author={Betty Gama and Bani Sudardi and Wakit Abdullah and Mahendra Wijaya}, title={ Blusukan and Personal Branding of Regional Head Election Candidates in Solo City}, proceedings={Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia}, publisher={EAI}, proceedings_a={ACHITS}, year={2019}, month={9}, keywords={blusukan candidates elections}, doi={10.4108/eai.30-7-2019.2287567} }- Betty Gama
Bani Sudardi
Wakit Abdullah
Mahendra Wijaya
Year: 2019
Blusukan and Personal Branding of Regional Head Election Candidates in Solo City
ACHITS
EAI
DOI: 10.4108/eai.30-7-2019.2287567
Abstract
Blusukan is one of the campaign methods that can influence voters' voices. Interpersonal communication built between candidates and the community can lead to positive personal branding. Therefore the regional head election campaign to elect Solo mayor and deputy mayor through blusukan was very effective in influencing potential voters. The purpose of this study is to find out how the process of forming personal branding through blusukan and to find out the interaction patterns that are built in it carried out by FX Hadi Rudyatmo pairs. This research uses a qualitative descriptive research method. The object of research is the candidates for the Solo City Election in 2015-2020, especially on FX. Hadi Rudyatmo. The candidate’s FX. Hadi Rudyatmo was chosen as the object of the study because during his candidacy for mayor or deputy mayor, three consecutive periods were chosen. The results of the research shows, the campaign was blusukan carried out by FX candidates. Hadi Rudyatmo uses the approach Seven Si (communication, coordination, solutions, socialization, realization, correction and evaluation), while the interaction pattern is built when blusukan using Javanese cultural identity, namely language and clothing.