Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia

Research Article

Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)

Download541 downloads
  • @INPROCEEDINGS{10.4108/eai.30-7-2019.2287564,
        author={Firdaus  Firdaus and Sukesi  Sukesi and Windyra  Fitriani and Meithiana  Indrasari and Sugiyanto  Sugiyanto},
        title={Key Determinants of Online Product Purchase Decisions  for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)},
        proceedings={Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia},
        publisher={EAI},
        proceedings_a={ACHITS},
        year={2019},
        month={9},
        keywords={psychological and social functional ease personal purchasing decision},
        doi={10.4108/eai.30-7-2019.2287564}
    }
    
  • Firdaus Firdaus
    Sukesi Sukesi
    Windyra Fitriani
    Meithiana Indrasari
    Sugiyanto Sugiyanto
    Year: 2019
    Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)
    ACHITS
    EAI
    DOI: 10.4108/eai.30-7-2019.2287564
Firdaus Firdaus1,*, Sukesi Sukesi1, Windyra Fitriani1, Meithiana Indrasari1, Sugiyanto Sugiyanto1
  • 1: Economics and Business Faculty, Dr Soetomo University, Indonesia
*Contact email: firdaus@unitomo.ac.id

Abstract

Online buying and selling is popping up, competition is getting stronger and lighter, so online buying and selling companies are competent to attract the attention of consumers. Respondents in this study were FEB University Students Dr. Soetomo Surabaya with a sample of 92 respondents. Online, what are the dominant factors in FEB University students Dr.Soetomo Surabaya. And IBM SPSS version 21.00 analysis tool Functional Factors, Convenience Factors, Personal Factors that determine product purchasing decisions online at FEB University Students Dr. Soetomo Surabaya and Psychological and Social Factors are the dominant Factors.