Research Article
Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)
@INPROCEEDINGS{10.4108/eai.30-7-2019.2287564, author={Firdaus Firdaus and Sukesi Sukesi and Windyra Fitriani and Meithiana Indrasari and Sugiyanto Sugiyanto}, title={Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)}, proceedings={Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia}, publisher={EAI}, proceedings_a={ACHITS}, year={2019}, month={9}, keywords={psychological and social functional ease personal purchasing decision}, doi={10.4108/eai.30-7-2019.2287564} }- Firdaus Firdaus
Sukesi Sukesi
Windyra Fitriani
Meithiana Indrasari
Sugiyanto Sugiyanto
Year: 2019
Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)
ACHITS
EAI
DOI: 10.4108/eai.30-7-2019.2287564
Abstract
Online buying and selling is popping up, competition is getting stronger and lighter, so online buying and selling companies are competent to attract the attention of consumers. Respondents in this study were FEB University Students Dr. Soetomo Surabaya with a sample of 92 respondents. Online, what are the dominant factors in FEB University students Dr.Soetomo Surabaya. And IBM SPSS version 21.00 analysis tool Functional Factors, Convenience Factors, Personal Factors that determine product purchasing decisions online at FEB University Students Dr. Soetomo Surabaya and Psychological and Social Factors are the dominant Factors.
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