Proceedings of the 2nd International Seminar on Translation Studies, Applied Linguistics, Literature and Cultural Studies, STRUKTURAL 2020, 30 December 2020, Semarang, Indonesia

Research Article

Culture Maintenance through Tourism by Folklore-based Teaching for Local Guide

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  • @INPROCEEDINGS{10.4108/eai.30-12-2020.2311279,
        author={Ayu Ida Savitri},
        title={Culture Maintenance through Tourism by Folklore-based Teaching for Local Guide},
        proceedings={Proceedings of the 2nd International Seminar on Translation Studies, Applied Linguistics, Literature and Cultural Studies, STRUKTURAL 2020, 30 December 2020, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={STRUKTURAL},
        year={2021},
        month={9},
        keywords={local language and culture preservation folklore tourism folklore-based teaching material local guide},
        doi={10.4108/eai.30-12-2020.2311279}
    }
    
  • Ayu Ida Savitri
    Year: 2021
    Culture Maintenance through Tourism by Folklore-based Teaching for Local Guide
    STRUKTURAL
    EAI
    DOI: 10.4108/eai.30-12-2020.2311279
Ayu Ida Savitri1,*
  • 1: Universitas Diponegoro
*Contact email: ayuidasavitri@lecturer.undip.ac.id

Abstract

In the digital era of industry 4.0 with the demand of environment-friendly business due to the world’s alarming natural condition, natural-cultural-historical tourism using digital promotion becomes a very reasonable way to gain profit for the people involved in the business and to get benefit for the tourism sites. As most of those kinds of tourism involving folklore as the tourism attraction, the business also serves as a potential local language and culture preservation. This research shows how local people were empowered as local guide by integrating the folklore behind the tourism sites and introducing local language as a part of culture preservation through a simple English speaking teaching material, shared through the digital media, particularly social media, managed by the local community. The result shows that, gradually, after being trained and had some practices, those local people were able to be a peer trainer, training other local people to be local guide also.