Research Article
Exploring Visitor’s Responses to an Indonesia’s Japanese Festival through Instagram Comment Section
@INPROCEEDINGS{10.4108/eai.30-12-2020.2311267, author={Kania Eka Savitri and Mohammad Mossadeq Bahri}, title={Exploring Visitor’s Responses to an Indonesia’s Japanese Festival through Instagram Comment Section}, proceedings={Proceedings of the 2nd International Seminar on Translation Studies, Applied Linguistics, Literature and Cultural Studies, STRUKTURAL 2020, 30 December 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={STRUKTURAL}, year={2021}, month={9}, keywords={globalization cultural diplomacy japanese festival instagram}, doi={10.4108/eai.30-12-2020.2311267} }- Kania Eka Savitri
Mohammad Mossadeq Bahri
Year: 2021
Exploring Visitor’s Responses to an Indonesia’s Japanese Festival through Instagram Comment Section
STRUKTURAL
EAI
DOI: 10.4108/eai.30-12-2020.2311267
Abstract
This paper focused on visitors' responses to Indonesia's Japanese festival through social media. By analyzing data collected from the comment section in University of Indonesia’s Japanese Study Program event namely Gelar Jepang's Instagram Feed, we found that the visitor’s responses can be categorized into “pre-event excitement”, “wishes for future experience” and “reviews of the event”. In addition to the chance of gaining repeat visitors, these findings can also imply that there's also a chance that consumers of Japanese cultural products will come back again to consume the products in the future.
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