Research Article
A Critical Study of Religiosity in the Midst of the Proliferation of Counterfeit Products in Indonesia
@INPROCEEDINGS{10.4108/eai.30-11-2023.2348200, author={Wawan Novianto and Rahmi Fahmy and Ali Marzuki Zebua and Helfenta Helfenta and Firdaus Firdaus}, title={A Critical Study of Religiosity in the Midst of the Proliferation of Counterfeit Products in Indonesia}, proceedings={Proceedings of the 5th International Conference of Educational Science, ICONSEIR 2023, 30 November 2023, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICONSEIR}, year={2024}, month={8}, keywords={counterfeit product religiosity brand image attitude}, doi={10.4108/eai.30-11-2023.2348200} }- Wawan Novianto
Rahmi Fahmy
Ali Marzuki Zebua
Helfenta Helfenta
Firdaus Firdaus
Year: 2024
A Critical Study of Religiosity in the Midst of the Proliferation of Counterfeit Products in Indonesia
ICONSEIR
EAI
DOI: 10.4108/eai.30-11-2023.2348200
Abstract
Technological advancements not only bring positive impacts, but also negative impacts, especially with the rampant circulation of counterfeit products. This is a contradiction in Indonesia, a country with a religiously observant culture, but the circulation of counterfeit products is also increasing. This study aims to analyze the effect of religiosity on purchasing decisions for counterfeit products compared to other factors, such as brand image and attitude. Using quantitative methods with a sample of 90 people in Jambi Province, Indonesia. The questionnaire results were analyzed using SEM PLS software. The research findings revealed that religiosity has no impact on the purchase decision of counterfeit products, while brand image and attitude influence it. The results of this study also found that religiosity does not affect the purchase of counterfeit products, which is different from the purchase of legitimate products. A novel finding is that the dimension of religious understanding in the religiosity variable is very important, as it serves as an amplifying factor between the intensity of religious practice and the decision to purchase counterfeit products that are considered prohibited in religion. One of the limitations of this study is that the sample location was conducted in Jambi Province, considering that this province is mostly inhabited by religiously observant Malay people, it is considered to have represented the population of religious people in Indonesia.