Research Article
The Quintuple Helix Model as a Strategy for Developing Creative Small and Medium-Sized Industries in the City of Jambi
@INPROCEEDINGS{10.4108/eai.30-11-2023.2348197, author={Sylvia Kartika Wulan Bhayangkari and Dahmiri Dahmiri and Husni Hasbullah and Rista Aldila Syafri}, title={The Quintuple Helix Model as a Strategy for Developing Creative Small and Medium-Sized Industries in the City of Jambi}, proceedings={Proceedings of the 5th International Conference of Educational Science, ICONSEIR 2023, 30 November 2023, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICONSEIR}, year={2024}, month={8}, keywords={development strategy creative smes quintuple helix}, doi={10.4108/eai.30-11-2023.2348197} }- Sylvia Kartika Wulan Bhayangkari
Dahmiri Dahmiri
Husni Hasbullah
Rista Aldila Syafri
Year: 2024
The Quintuple Helix Model as a Strategy for Developing Creative Small and Medium-Sized Industries in the City of Jambi
ICONSEIR
EAI
DOI: 10.4108/eai.30-11-2023.2348197
Abstract
This research aims to identify a suitable strategic model for the development of creative MSMEs in Jambi City using the "quintuple helix" approach. The research involved all craft MSME owners in Jambi City. A sample of 216 entrepreneurs was chosen using the Slovin formula. Data was collected through FGDs, interviews, and surveys, and analyzed using SWOT and multiple linear regression. The research results produced 5 strategic recommendations for each of the four SWOT combinations. Additionally, the Quintuple Helix Model analysis produced 16 recommendations for all entities involved. This research was limited to craft MSMEs in Jambi City, and other factors that might influence development were not considered. This research provides a strategic model for the development of creative MSMEs involving the "quintuple helix" model, which can be used as a guide for relevant stakeholders