Research Article
The Application of Business Model Canvas (BMC) as a Business Development Strategy in the Small and Medium-Sized Creative Industry
@INPROCEEDINGS{10.4108/eai.30-11-2023.2348047, author={Zamzami Zamzami and Yuliusman Yuliusman and Nyimas Dian Maisyarah and Dahmiri Dahmiri}, title={The Application of Business Model Canvas (BMC) as a Business Development Strategy in the Small and Medium-Sized Creative Industry}, proceedings={Proceedings of the 5th International Conference of Educational Science, ICONSEIR 2023, 30 November 2023, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICONSEIR}, year={2024}, month={8}, keywords={empowerment strategy creative smes business competitiveness}, doi={10.4108/eai.30-11-2023.2348047} }- Zamzami Zamzami
Yuliusman Yuliusman
Nyimas Dian Maisyarah
Dahmiri Dahmiri
Year: 2024
The Application of Business Model Canvas (BMC) as a Business Development Strategy in the Small and Medium-Sized Creative Industry
ICONSEIR
EAI
DOI: 10.4108/eai.30-11-2023.2348047
Abstract
This research aims to provide an overview of MSMEs, analyze the challenges faced, spread the level of empowerment, and develop a strategy for empowering the MSME creative industry to increase business competitiveness in Tanjung Jabung Timur Regency. Primary data was obtained through interviews with MSME entrepreneurs, secondary data from related institutions. This research uses a qualitative method with the Business Model Canvas (BMC) approach. Creative MSMEs in Tanjung Jabung Timur consist of the culinary, garment and craft sectors. They are in a position to grow and develop. The right strategy includes market development, market penetration, and product development. This research focuses on one region, so the results may not be directly applicable to other regions. This research provides strategic guidance for empowering creative MSMEs, which can increase business competitiveness in Tanjung Jabung Timur