Research Article
Sustainable Leadership, Organizational Culture, and Digital Marketing: Enhancing Organizational Capability and Sustainability Performance in Indonesia’s Nature Tourism Parks
@INPROCEEDINGS{10.4108/eai.30-10-2024.2354836, author={Indra Wijaya and Kusdi Rahardjo and Yusri Abdillah and Muhammad Faisal Riza}, title={Sustainable Leadership, Organizational Culture, and Digital Marketing: Enhancing Organizational Capability and Sustainability Performance in Indonesia’s Nature Tourism Parks}, proceedings={Proceedings of the 3rd International Conference on Public Administration and Governance, ICOPAG 2024, 30 October 2024, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICOPAG}, year={2025}, month={5}, keywords={sustainable leadership; organizational culture; digital marketing; organizational capability; sustainability performance; nature tourism parks; taman wisata alam; environmental conservation}, doi={10.4108/eai.30-10-2024.2354836} }- Indra Wijaya
Kusdi Rahardjo
Yusri Abdillah
Muhammad Faisal Riza
Year: 2025
Sustainable Leadership, Organizational Culture, and Digital Marketing: Enhancing Organizational Capability and Sustainability Performance in Indonesia’s Nature Tourism Parks
ICOPAG
EAI
DOI: 10.4108/eai.30-10-2024.2354836
Abstract
This study examines the effects of Sustainable Leadership and Organizational Culture on Organizational Capability and Sustainability Performance in Indonesia’s Nature Tourism Parks (Taman Wisata Alam, TWA), with Digital Marketing as a moderating factor. A quantitative survey of TWA leaders and managers was conducted, and data were analyzed using Structural Equation Modeling (SEM) with WarpPLS. Findings reveal that Sustainable Leadership strengthens Organizational Culture, which mediates its impact on Organizational Capability and Sustainability Performance. Additionally, Digital Marketing enhances the influence of Organizational Culture on both capability and performance, highlighting its strategic role in sustainable tourism. This research uniquely combines Sustainable Leadership, Organizational Culture, and Digital Marketing in one model tailored to nature-based tourism, providing actionable insights for sustainable management and stakeholder engagement in Indonesia’s TWAs.
