Legal Protection Toward Consumers of Showroom in Purchasing Used Cars That are Incompatible with Those Presented in Advertisement

Legal protection for consumers of used car showrooms, in this case, applies both to goods and services of the the same and different types. Protection for used car brands includes protection of all types of goods or services, thus imitation of a well-known brand, owned by someone else, is basically based on "bad faith" with the aim of making a profit by utilizing the fame of someone else's brand and such actions do not obtain protection from the law. The design used in this study is the design of normative law study. There are two types of legal materials used as data of the study, namely primary legal material in the form of related laws and regulations and secondary legal material in the form of concepts obtained from literature and journals. The findings show that legal protection towardconsumer of showrooms in purchasing used cars is manifested in making binding credit agreements between consumers and showroom owners to clarify and guarantee legal certainty regarding the rights and obligations of each party. The settlement carried out to protect theconsumers in purchasing used cars, whose conditions are not in accordance with those in the advertisements of showrooms, is to implement preventive and repressive methods. In other words, preventive method, when making a loan agreement, rights, obligations and sanctions when a consumer breaks a promise (default) must be explained by the showroom.