Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia

Research Article

Information Needs Analysis for Rural Tourism Application Design in Lampung Province, Indonesia

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  • @INPROCEEDINGS{10.4108/eai.3-8-2021.2315169,
        author={Simon S. Hutagalung and Himawan  Indrajat},
        title={Information Needs Analysis for Rural Tourism Application Design in Lampung Province, Indonesia},
        proceedings={Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2021, August 3, 2021, Malang, Indonesia},
        publisher={EAI},
        proceedings_a={LEPALISSHE},
        year={2022},
        month={1},
        keywords={rural tourism; lampung tourism; village tourist},
        doi={10.4108/eai.3-8-2021.2315169}
    }
    
  • Simon S. Hutagalung
    Himawan Indrajat
    Year: 2022
    Information Needs Analysis for Rural Tourism Application Design in Lampung Province, Indonesia
    LEPALISSHE
    EAI
    DOI: 10.4108/eai.3-8-2021.2315169
Simon S. Hutagalung1,*, Himawan Indrajat1
  • 1: Universitas Lampung, Indonesia
*Contact email: simon.sumanjoyo@fisip.unila.ac.id

Abstract

More growing interest in traveling to villages has made the village have to be embraced as a partner in the start-up of village tourism service applications so that they have clarity in the production chain and are able to move the wheels of village tourism activities more clearly. However, the main challenge for local tourism service start-ups is the analysis of potential customers needed to develop applications with a variety of features in them. There are two forms of tourism service applications, namely in the form of website applications and applications based on android / IOS. In the first part, it seems that the information needs analysis of the village tourist destination application is the right choice to do. The results of the study identified that the main profile of potential application users is a group of women who are in the age group of 20-31 years and live in urban areas. In addition, substantially the information needs of respondents are parallel to the main profile of potential application users, they need more information on tourist destinations that have visual appeal, are concise and not far from urban areas so that they can support their existence in social media activities.