Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia

Research Article

C45 Algorithm for Creative Economic Products and Services Marketing Classification of Padang

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  • @INPROCEEDINGS{10.4108/eai.3-6-2021.2310763,
        author={Dinul  Akhiyar and Irzal Arif Wisky},
        title={C45 Algorithm for Creative Economic Products and Services Marketing Classification of Padang },
        proceedings={Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia},
        publisher={EAI},
        proceedings_a={ICEHHA},
        year={2021},
        month={8},
        keywords={c45 algorithm; creative economic; marketing classification},
        doi={10.4108/eai.3-6-2021.2310763}
    }
    
  • Dinul Akhiyar
    Irzal Arif Wisky
    Year: 2021
    C45 Algorithm for Creative Economic Products and Services Marketing Classification of Padang
    ICEHHA
    EAI
    DOI: 10.4108/eai.3-6-2021.2310763
Dinul Akhiyar1,*, Irzal Arif Wisky1
  • 1: Faculty of Computer Science, Universitas Putra Indonesia YPTK Padang, Indonesia
*Contact email: dinul_akhiyar@upiyptk.ac.id

Abstract

The aims of this research were to analyze the marketing data for creative economy products and services in Padang using the C45 algorithm. Nowadays, the development of information technology is one of the factors that play a role in the marketing of products and services in creative economy. The C45 algorithm is able to classify how big influence the existing marketing factors have on the transaction. This research resulted in a classification of the level of sales of products and services, namely less famous, famous, and very famous. The results of this study are used to reference the development of integrated digital-based marketing concepts.