Proceedings of the 3rd International Conference on Innovation Design and Digital Technology, ICIDDT 2023, November 3–5, 2023, Zhenjiang, China

Research Article

China's Earth Art Festival - Where is the way?

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  • @INPROCEEDINGS{10.4108/eai.3-11-2023.2342232,
        author={Min  Yuan},
        title={China's Earth Art Festival - Where is the way?},
        proceedings={Proceedings of the 3rd International Conference on Innovation Design and Digital Technology, ICIDDT 2023, November 3--5, 2023, Zhenjiang, China},
        publisher={EAI},
        proceedings_a={ICIDDT},
        year={2024},
        month={1},
        keywords={rural revitalization earth art festival echigo tsumari},
        doi={10.4108/eai.3-11-2023.2342232}
    }
    
  • Min Yuan
    Year: 2024
    China's Earth Art Festival - Where is the way?
    ICIDDT
    EAI
    DOI: 10.4108/eai.3-11-2023.2342232
Min Yuan1,*
  • 1: Jiangsu University
*Contact email: 1273286933@qq.com

Abstract

Currently, China is facing pressing issues such as rural hollowing out and an aging population, which require immediate attention. The "Opinions on Promoting the Cultural Industry to Enable Rural Revitalization" document highlights the viability of utilizing art as a means to drive rural revitalization and offers guidance in this regard. Thanks to the Echigo-Tsumari Earth Art Festival in Japan, public enthusiasm in revitalizing the region via art returned in 2022. The Echigo-Tsumari Earth Art Festival in Japan is used as a case study to evaluate the host region's cultural attributes, the festival's strategies, and its accomplishments. This study then proposes concrete recommendations for revitalizing rural areas through artistic endeavors in China's countryside and earth art festivals. Establishing a government-led collaborative framework would maintain the Chinese countryside's uniqueness. The Earth Art Festival would be organized by rural communities, artists, and society. The festival would preserve regional culture and enhance rural revival.