Research Article
China's Earth Art Festival - Where is the way?
@INPROCEEDINGS{10.4108/eai.3-11-2023.2342232, author={Min Yuan}, title={China's Earth Art Festival - Where is the way?}, proceedings={Proceedings of the 3rd International Conference on Innovation Design and Digital Technology, ICIDDT 2023, November 3--5, 2023, Zhenjiang, China}, publisher={EAI}, proceedings_a={ICIDDT}, year={2024}, month={1}, keywords={rural revitalization earth art festival echigo tsumari}, doi={10.4108/eai.3-11-2023.2342232} }- Min Yuan
Year: 2024
China's Earth Art Festival - Where is the way?
ICIDDT
EAI
DOI: 10.4108/eai.3-11-2023.2342232
Abstract
Currently, China is facing pressing issues such as rural hollowing out and an aging population, which require immediate attention. The "Opinions on Promoting the Cultural Industry to Enable Rural Revitalization" document highlights the viability of utilizing art as a means to drive rural revitalization and offers guidance in this regard. Thanks to the Echigo-Tsumari Earth Art Festival in Japan, public enthusiasm in revitalizing the region via art returned in 2022. The Echigo-Tsumari Earth Art Festival in Japan is used as a case study to evaluate the host region's cultural attributes, the festival's strategies, and its accomplishments. This study then proposes concrete recommendations for revitalizing rural areas through artistic endeavors in China's countryside and earth art festivals. Establishing a government-led collaborative framework would maintain the Chinese countryside's uniqueness. The Earth Art Festival would be organized by rural communities, artists, and society. The festival would preserve regional culture and enhance rural revival.