Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia

Research Article

Business Model Innovation Furniture and Accessories

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  • @INPROCEEDINGS{10.4108/eai.3-10-2020.2306607,
        author={M Yasser Iqbal Daulay and Afrima  Widanti and Akram Harmoni Wiardi},
        title={Business Model Innovation Furniture and Accessories},
        proceedings={Proceedings of the 3rd Beehive  International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia},
        publisher={EAI},
        proceedings_a={BISIC},
        year={2021},
        month={5},
        keywords={business model canvas (bmc); multisided platform; business model innovation},
        doi={10.4108/eai.3-10-2020.2306607}
    }
    
  • M Yasser Iqbal Daulay
    Afrima Widanti
    Akram Harmoni Wiardi
    Year: 2021
    Business Model Innovation Furniture and Accessories
    BISIC
    EAI
    DOI: 10.4108/eai.3-10-2020.2306607
M Yasser Iqbal Daulay1,*, Afrima Widanti1, Akram Harmoni Wiardi1
  • 1: Department of Management Economy and Business - Universitas Bengkulu
*Contact email: iqbaldaulay@unib.ac.id

Abstract

This research aims to design a business model (Cozzy.com) platform of innovative furniture and accessories with the addition of bundling products based on design, customized and matching space.The design of business models based on nine components of the business model. Collecting data using interviews and a survey of potential customers. The results of the study explain that Cozzy Creative Indonesia needs to target two sides of consumers together. Digital media is the main channel that companies need to do to reach broad customers. Product grouping based on the type of design, and the availability of custom products are the value propositions that will be offered to customers.