Research Article
Business Model Innovation Furniture and Accessories
@INPROCEEDINGS{10.4108/eai.3-10-2020.2306607, author={M Yasser Iqbal Daulay and Afrima Widanti and Akram Harmoni Wiardi}, title={Business Model Innovation Furniture and Accessories}, proceedings={Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia}, publisher={EAI}, proceedings_a={BISIC}, year={2021}, month={5}, keywords={business model canvas (bmc); multisided platform; business model innovation}, doi={10.4108/eai.3-10-2020.2306607} }- M Yasser Iqbal Daulay
Afrima Widanti
Akram Harmoni Wiardi
Year: 2021
Business Model Innovation Furniture and Accessories
BISIC
EAI
DOI: 10.4108/eai.3-10-2020.2306607
Abstract
This research aims to design a business model (Cozzy.com) platform of innovative furniture and accessories with the addition of bundling products based on design, customized and matching space.The design of business models based on nine components of the business model. Collecting data using interviews and a survey of potential customers. The results of the study explain that Cozzy Creative Indonesia needs to target two sides of consumers together. Digital media is the main channel that companies need to do to reach broad customers. Product grouping based on the type of design, and the availability of custom products are the value propositions that will be offered to customers.
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