Research Article
THE IMPACT OF TECHNOLOGY READYNESS TOWARDS THE USAGE OF E-COMMERCE MEDIATED USING TAM BY MSME
@INPROCEEDINGS{10.4108/eai.3-10-2019.2291937, author={Kusuma Iswahyuni and Sanaji Sanaji}, title={THE IMPACT OF TECHNOLOGY READYNESS TOWARDS THE USAGE OF E-COMMERCE MEDIATED USING TAM BY MSME}, proceedings={Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia}, publisher={EAI}, proceedings_a={EBGC}, year={2020}, month={2}, keywords={technology readiness perceived ease of use perceived usefulness and the usage of e-commerce}, doi={10.4108/eai.3-10-2019.2291937} }- Kusuma Iswahyuni
Sanaji Sanaji
Year: 2020
THE IMPACT OF TECHNOLOGY READYNESS TOWARDS THE USAGE OF E-COMMERCE MEDIATED USING TAM BY MSME
EBGC
EAI
DOI: 10.4108/eai.3-10-2019.2291937
Abstract
The objective of study is to investigate the impact of technology readiness toward the usage of e-commerce with perceived ease of use and perceived usefulness as the intervening variable. The data collection technique used in this study is snowball sampling with 40 samples of respondents. Analytical technique used is PLS (Partial Least Square) method. The result of study showing that variable’s technology readiness give no impact toward the perceived ease of use give impact toward variable’s perceived usefulness, variable’s perceived ease of use also give no impact toward the usage of e-commerce, while perceived usefulness have some impact to the usage of e-commerce.
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