Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia

Research Article

The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions

Download724 downloads
  • @INPROCEEDINGS{10.4108/eai.3-10-2019.2291907,
        author={Purnama Andri Murdapa},
        title={The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions},
        proceedings={Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia},
        publisher={EAI},
        proceedings_a={EBGC},
        year={2020},
        month={2},
        keywords={price product design product quality brand image purchase decision},
        doi={10.4108/eai.3-10-2019.2291907}
    }
    
  • Purnama Andri Murdapa
    Year: 2020
    The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions
    EBGC
    EAI
    DOI: 10.4108/eai.3-10-2019.2291907
Purnama Andri Murdapa1,*
  • 1: Administration Management, Akademi Manajemen Administrasi Yogyakarta
*Contact email: legowoandri@yahoo.co.id

Abstract

The purpose of this study is to determine the effect of Price, Product Design, Product Quality and Brand Image on Purchase Decision of Scoopy motorcycles in Yogyakarta. The Population of this study is the consumers of Scoopy motorcycles in Yogyakarta. The research sample is the consumers who have been using Scoopy for at least more than 1 year. This study uses convenience sampling technique, it is a sampling technique based on the convenience factor. The results show that Price, Product Design, Product Quality, and Brand Image influence the Purchase Decision of Scoopy motorcycles in Yogyakarta.