Research Article
The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions
@INPROCEEDINGS{10.4108/eai.3-10-2019.2291907, author={Purnama Andri Murdapa}, title={The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions}, proceedings={Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, EBGC 2019, 3 October, UPN " Veteran" East Java, Surabaya, Indonesia}, publisher={EAI}, proceedings_a={EBGC}, year={2020}, month={2}, keywords={price product design product quality brand image purchase decision}, doi={10.4108/eai.3-10-2019.2291907} }- Purnama Andri Murdapa
Year: 2020
The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions
EBGC
EAI
DOI: 10.4108/eai.3-10-2019.2291907
Abstract
The purpose of this study is to determine the effect of Price, Product Design, Product Quality and Brand Image on Purchase Decision of Scoopy motorcycles in Yogyakarta. The Population of this study is the consumers of Scoopy motorcycles in Yogyakarta. The research sample is the consumers who have been using Scoopy for at least more than 1 year. This study uses convenience sampling technique, it is a sampling technique based on the convenience factor. The results show that Price, Product Design, Product Quality, and Brand Image influence the Purchase Decision of Scoopy motorcycles in Yogyakarta.
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