Sundanese Language Politeness as a Local Wisdom in the Industrial Revolution Era 4.0

The fact shows that one of the cultural forms of the archipelago that belongs to the Sundanese community is politeness in language. Many speakers of Sundanese are deviant in the use of language politeness, whereas in politeness, the value of local wisdom is stored which can be used to deal with the Industrial Revolution Era 4.0. This study aims to explain the problems and the results of repositioning Sundanese language politeness in the Industrial Revolution Era 4.0. In this study a qualitative approach with descriptive methods was used. The research data in the form of cases of use of Sundanese politeness were collected by intuition techniques, documentation techniques, and observation techniques. Data analysis uses immediate constituent analysis. The language elements described in this study are Sundanese-language politeness related to pronunciation, word formation, sentence arrangement, interpretation of word meanings, and socio-pragmatic contexts. From the results of this study, it is expected to obtain a comprehensive explanation of the current situation of Sundanese language politeness and the repositioning of Sundanese language politeness rules that include phonological levels, grammatical, lexico-semantic levels, and socio-pragmatic levels.