Research Article
Folklore in Meme: Minangkabau Folklore Survival Form in The Digital World
@INPROCEEDINGS{10.4108/eai.29-8-2019.2288953, author={H N Hidayat and Wasana Wasana and Pramono Pramono and T Immerry and F Dahlan}, title={Folklore in Meme: Minangkabau Folklore Survival Form in The Digital World}, proceedings={Proceedings of the 2nd International Conference on Local Wisdom, INCOLWIS 2019, August 29-30, 2019, Padang, West Sumatera, Indonesia}, publisher={EAI}, proceedings_a={INCOLWIS}, year={2019}, month={10}, keywords={folklore minangkabau digital internet meme}, doi={10.4108/eai.29-8-2019.2288953} }- H N Hidayat
Wasana Wasana
Pramono Pramono
T Immerry
F Dahlan
Year: 2019
Folklore in Meme: Minangkabau Folklore Survival Form in The Digital World
INCOLWIS
EAI
DOI: 10.4108/eai.29-8-2019.2288953
Abstract
A meme has become a communication trend in social media. Although it tends to contain humor, memes have become the identity of a community group. Many memes in Minangkabau language contain folklore. As one form of a cultural symbol, it is a possibility that memes are a transformation of the previous culture. This article presents the survival of the Minangkabau folklore in the digital era, which are in memes form. The object of this study is the Minangkabau language memes on Instagram. Search and collection results are then grouped according to their visual form and contents. The analysis shows that there is still a folklore content in many Minangkabau memes, including rhymes, proverbs, pepatah petitih, myths, legends, and people's beliefs. In general, the content of folklore in memes is conveyed through satire which sometimes tends to be sarcastic. Indirectly this also shows that netizens as folk are a significant element in the development of the Minangkabau folklore.
