Research Article
The Social Construction of Entrepreneurship in the Minangkabau Millennial Generation
@INPROCEEDINGS{10.4108/eai.29-8-2019.2288922, author={Damsar Damsar and Indrayani Indrayani}, title={The Social Construction of Entrepreneurship in the Minangkabau Millennial Generation }, proceedings={Proceedings of the 2nd International Conference on Local Wisdom, INCOLWIS 2019, August 29-30, 2019, Padang, West Sumatera, Indonesia}, publisher={EAI}, proceedings_a={INCOLWIS}, year={2019}, month={10}, keywords={entrepreneurship social construction millennial generation}, doi={10.4108/eai.29-8-2019.2288922} }- Damsar Damsar
Indrayani Indrayani
Year: 2019
The Social Construction of Entrepreneurship in the Minangkabau Millennial Generation
INCOLWIS
EAI
DOI: 10.4108/eai.29-8-2019.2288922
Abstract
The internet has changed many aspects of human life. The internet has also affected the economic life of the community, including influencing entrepreneurial construction in society. In this regard, it is interesting to find answers to how the process of social construction of entrepreneurship occurs in the generation exposed or affected by the internet, namely the millennial generation. To get answers to these questions, a study was conducted with a qualitative approach. Data was obtained through in-depth interviews with 20 people from the millennial generation involved in a business based on social media. In addition, observations were also made of the business activities of the millennial generation on social media. Data analysis was performed using the Miles and Huberman models. The results of the study show that entrepreneurship from the millennial generation is socially constructed dialectically between traditional social institutions, family, overseas realities, and social media.
