Research Article
The Use of Politeness Strategies in the Indonesia’s 2019 Presidential Campaign Teams on Online News Media
@INPROCEEDINGS{10.4108/eai.29-6-2019.2290357, author={Bismo Prasetyo and Rustono Rustono and Rahayu Pristiwati}, title={The Use of Politeness Strategies in the Indonesia’s 2019 Presidential Campaign Teams on Online News Media}, proceedings={Proceedings of the 5th International Conference on Science, Education and Technology, ISET 2019, 29th June 2019, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ISET}, year={2020}, month={1}, keywords={politeness strategies 2019 indonesian presidential election online media pragmatic competence}, doi={10.4108/eai.29-6-2019.2290357} }- Bismo Prasetyo
Rustono Rustono
Rahayu Pristiwati
Year: 2020
The Use of Politeness Strategies in the Indonesia’s 2019 Presidential Campaign Teams on Online News Media
ISET
EAI
DOI: 10.4108/eai.29-6-2019.2290357
Abstract
The politeness strategy can be found in daily conversations and in debating events. One of the debates of concern for this study is the debate between two presidential election campaign teams in Indonesia. This article sought to describe the strategies used by both groups on online news media and to find out whether there is any significant difference between in the use of positive and negative politeness strategies. This research used descriptive qualitative methods to analyze sixteen articles of media coverage of news with high political salience from two important national online news media having opposite ideology, MediaIndonesia.com and Kompas.com. Discussion primarily draws upon Brown and Levinson’s politeness theory. The result of the research shows that each groups of election campaign team used various politeness strategies projected by three context-driven politeness strategies. This implies that each teams should consider politeness attracts positive attention, gives tough situations a chance to turn around.
