Research Article
Mamanda Story: Identity and Creative Industry
@INPROCEEDINGS{10.4108/eai.29-6-2019.2290232, author={Dwi Wahyu Candra Dewi and Agus Nuryatin and Teguh Supriyanto and Ida Zulaeha}, title={Mamanda Story: Identity and Creative Industry }, proceedings={Proceedings of the 5th International Conference on Science, Education and Technology, ISET 2019, 29th June 2019, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ISET}, year={2020}, month={1}, keywords={mamanda story identity creative industry}, doi={10.4108/eai.29-6-2019.2290232} }- Dwi Wahyu Candra Dewi
Agus Nuryatin
Teguh Supriyanto
Ida Zulaeha
Year: 2020
Mamanda Story: Identity and Creative Industry
ISET
EAI
DOI: 10.4108/eai.29-6-2019.2290232
Abstract
Mamanda's story began to be unknown to any generation because of the trends of the times. It is necessary to restore the value contained in the Mamanda story, as well as the effort to maintain it. The values contained in the Mamanda story are one of the identities of the Banjar community. This retention of Banjar identity can be done with the creative industry. The study was conducted using qualitative, literature study methods, interactive methods, and heuristic methods. Based on the results of the study, Mamanda's story is often not considered as a characteristic of the Banjar community. While from the story Mamanda can recognize the distinctive characteristics of the Banjar community as his identity. Besides that, it was also found out how the defense of the Mamanda story could be called the creative industry. This creative industry is what he creates t-shirts with quotes from Mamanda's story. The conclusion of this study is the Mamanda story which is one of the identities of the Banjar community. Mamanda quotes can be purchased using creative industries with a dialogue that reads the quotes of dialogue.