Research Article
Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction
@INPROCEEDINGS{10.4108/eai.29-3-2024.2347477, author={Hui Li and Wenjing Su}, title={Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction}, proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2024}, month={6}, keywords={night-time tourism tourism in zhuhai tourism products}, doi={10.4108/eai.29-3-2024.2347477} }- Hui Li
Wenjing Su
Year: 2024
Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction
ICBBEM
EAI
DOI: 10.4108/eai.29-3-2024.2347477
Abstract
Night-time tourism, a new trend in China’s tourism industry, has emerged as a new form of tourism created through the structural upgrade and a shift in the consumption mode of the tourism sector. As a key component of the Guangdong–Hong Kong–Macao Greater Bay Area, Zhuhai has tapped into its unique tourism resources and policy advantages to develop products of night-time tourism, which is expected to improve the city’s image as a preferred tourist destination. This paper summarizes the night-time tourism resources in Zhuhai, examines the development status of the city’s night-time tourism, and proposes suggestions to promote the sustainable and healthy development of night-time tourism in Zhuhai.
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