Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China

Research Article

Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction

Download13 downloads
  • @INPROCEEDINGS{10.4108/eai.29-3-2024.2347477,
        author={Hui  Li and Wenjing  Su},
        title={Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction},
        proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China},
        publisher={EAI},
        proceedings_a={ICBBEM},
        year={2024},
        month={6},
        keywords={night-time tourism tourism in zhuhai tourism products},
        doi={10.4108/eai.29-3-2024.2347477}
    }
    
  • Hui Li
    Wenjing Su
    Year: 2024
    Research on the Development of Night-time Tourism in Zhuhai Based on Tourist Satisfaction
    ICBBEM
    EAI
    DOI: 10.4108/eai.29-3-2024.2347477
Hui Li1,*, Wenjing Su2
  • 1: Guangdong Polytechnic of Science and Technology
  • 2: Zhaoqing University
*Contact email: gkylihui@163.com

Abstract

Night-time tourism, a new trend in China’s tourism industry, has emerged as a new form of tourism created through the structural upgrade and a shift in the consumption mode of the tourism sector. As a key component of the Guangdong–Hong Kong–Macao Greater Bay Area, Zhuhai has tapped into its unique tourism resources and policy advantages to develop products of night-time tourism, which is expected to improve the city’s image as a preferred tourist destination. This paper summarizes the night-time tourism resources in Zhuhai, examines the development status of the city’s night-time tourism, and proposes suggestions to promote the sustainable and healthy development of night-time tourism in Zhuhai.