Research Article
Research on Key Factors of Drone Delivery Services Demand
@INPROCEEDINGS{10.4108/eai.29-3-2024.2347463, author={Xueling Dai and Xinrui Xiao and Jianbiao Li and Hao Shan and Xumin Jia and Qiting Wang}, title={Research on Key Factors of Drone Delivery Services Demand}, proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2024}, month={6}, keywords={perceived risk drone delivery services key factors 4m1e combination ordered weighted averaging}, doi={10.4108/eai.29-3-2024.2347463} }- Xueling Dai
Xinrui Xiao
Jianbiao Li
Hao Shan
Xumin Jia
Qiting Wang
Year: 2024
Research on Key Factors of Drone Delivery Services Demand
ICBBEM
EAI
DOI: 10.4108/eai.29-3-2024.2347463
Abstract
Drone delivery services have increasingly captured attention as society evolves. This study aims to explore the impact of perceived risks on the demand for drone delivery services. To investigate the key factors influencing the demand for these services, the study categorizes factors into five groups: human, drone, material, law, and environment, based on a comprehensive literature review. Through surveys and expert evaluations, the C-OWA method was employed to pinpoint the critical factors. The findings reveal that the cost of drone delivery, flight safety, and cargo security are the paramount factors affecting service demand. Delving deeper from a psychological perspective, it is found that customers' perceived risks associated with drone usage exert a foundational influence. By fostering a thorough understanding of drone delivery through public education, demonstrations, and hands-on experiences, it is possible to significantly mitigate potential customers' risk perceptions related to drone usage.