Analysis of the Current Situation, Challenges and Countermeasures of The Development of The Digital Economy in Dongguan City

The digital economy, as an important driving force for efficiency improvement and economic structure optimisation, is increasingly becoming a new engine for global economic development. The digital economy, through the use of a new generation of information technology, enables the collection, analysis, application and sharing of data, thereby promoting the transformation, upgrading and innovative development of various industries. Dongguan's digital economy accounts for the second largest share of GDP in Guangdong Province, second only to Shenzhen, and digital transformation is accelerating to empower the development of the industry. After the study, it was found that, in terms of digital economy policies, the top-level design of the Dongguan government has been optimised, and the towns and districts have been making great efforts to strengthen the advantageous digital industry sectors in their own towns and districts to make concerted progress, which opens up a wider space for the development of the digital economy in Dongguan City. In order to further correspond to the national call to promote economic transformation and upgrading and sustainable development, Dongguan City can take such initiatives as actively cultivating new industries, optimising the service chain for digital transformation of small and medium-sized enterprises (SMEs), accelerating the introduction of digital talents.