Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China

Research Article

Travel with Xiaohongshu App: The Influence of User- Generated Content in Generation Z's travel expectations

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  • @INPROCEEDINGS{10.4108/eai.29-3-2024.2347421,
        author={Yue  Feng and Seak Fong  I and Kaiying  Guo and Hongjuan  Tan},
        title={Travel with Xiaohongshu App: The Influence of User- Generated Content in Generation Z's travel expectations},
        proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China},
        publisher={EAI},
        proceedings_a={ICBBEM},
        year={2024},
        month={6},
        keywords={user- generated content generation z's travel expectations xiaohongshu app},
        doi={10.4108/eai.29-3-2024.2347421}
    }
    
  • Yue Feng
    Seak Fong I
    Kaiying Guo
    Hongjuan Tan
    Year: 2024
    Travel with Xiaohongshu App: The Influence of User- Generated Content in Generation Z's travel expectations
    ICBBEM
    EAI
    DOI: 10.4108/eai.29-3-2024.2347421
Yue Feng1, Seak Fong I2, Kaiying Guo3,*, Hongjuan Tan3
  • 1: Zhuhai College of Science and Technology
  • 2: City University of Macau
  • 3: Guangzhou Xinhua University
*Contact email: guokaiying91@163.com

Abstract

The tourism industry is undergoing a transition because of quick technological developments. Tourists are utilising smart technologies to enhance their shopping experiences and remain competitive. Therefore, the most significant challenge for tourism marketing in the future is to comprehend Generation Z, as they exhibit different consumer behaviours and are more focused on innovation. This study aims at discussing tourism expectations as well as experiences for Generation Z travelers. How does social media user-generated content affect tourism expectations? Our goal is to learn how sensitive this Zhuhai and Guangzhou tourist segment is to the concept of user-generated content by using Xiaohongshu apps as an example. Through the method of convenient sampling, an offline questionnaire survey was conducted on the Gen Zers' who used in this app. Totally 324 valid questionnaires were returned. The collected data were analyzed and tested with SPSS Statistic 26.0 and SmartPLS 4.0.9.9. The results show that all the hypotheses are supported. The Trust in UGC of GenZ to tourist expectations: Core Resources in Zhuhai and Guangzhou has a positive effect, and the trust in UGC owner also present a significant effect on tourist expectations through supporting factors respectively. Finally, this study gives the tourism industry some practical enlightenment and direction guidance for future research. Social media App like Xiaohongshu really effects on Gen Z’ travel behavior.