Pricing Based on Agricultural Product Freshness and Traceability Level

The supply chain of agricultural products is long and the information is scattered, which is easy to break. The use of blockchain can improve consumer trust in products, in order to explore how to obtain the optimal profits from pricing, this paper studies the supply chain composed of suppliers, e-commerce and consumers. Considering the impact of product freshness and traceability level, and constructing four game models led by e-commerce and followed by suppliers, to analyze the changes of wholesale price, the selling price, market demand and the whole supply chain profits, as well as the optimal traceability level of suppliers and e-commerce. The results show that when investing in blockchain, the pricing of suppliers and e-commerce will increase, and the degree is related to consumers’ freshness and traceability preference, and the greater the preference, the higher the price is likely to be.