Research Article
Filling A Gap in Local Market: Marketing Strategies of An Emerging Bakery Characterized by Producing High-Protein and Low-Sugar Cakes
@INPROCEEDINGS{10.4108/eai.29-3-2024.2347313, author={Shengdi Song}, title={Filling A Gap in Local Market: Marketing Strategies of An Emerging Bakery Characterized by Producing High-Protein and Low-Sugar Cakes}, proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2024}, month={6}, keywords={healthy high protein and low sugar cakes current trend of healthy living resilient marketing strategies with flexibility}, doi={10.4108/eai.29-3-2024.2347313} }- Shengdi Song
Year: 2024
Filling A Gap in Local Market: Marketing Strategies of An Emerging Bakery Characterized by Producing High-Protein and Low-Sugar Cakes
ICBBEM
EAI
DOI: 10.4108/eai.29-3-2024.2347313
Abstract
Through the actual investigation, it was found that there was a gap in the market for low-calorie desserts in Changzhou. This paper demonstrates strategies on how to launch new and prospective bakeries featuring high protein and low sugar cakes, inspired by former successful business cases such as Genki Forest, which can meanwhile be a proof that tactic in this paper’s reliability. In this work, local market surveys are provided with perceptual maps testify by linear regression and cross analysis, various and appropriate marketing strategies are used to run the business, and a final business model is eventually achieved, with three stages for different levels of business development: initial, middle and late phases. This research can serve as a reference for those who have also spotted a prospective commercial opportunity but are confused about how to start up the work, keep it alive and run it for a long time.