Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China

Research Article

Impact of Social Media on US and UK Entertainment Industries within 10-Years

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  • @INPROCEEDINGS{10.4108/eai.29-3-2024.2347312,
        author={Aichen  Wei and Ka Lee Gely  Zhao and Hanxuan  Liu and Gaofei  Ding},
        title={Impact of Social Media on US and UK Entertainment Industries within 10-Years},
        proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China},
        publisher={EAI},
        proceedings_a={ICBBEM},
        year={2024},
        month={6},
        keywords={tiktok twitter instagram entertainment social media swot analysis pest analysis},
        doi={10.4108/eai.29-3-2024.2347312}
    }
    
  • Aichen Wei
    Ka Lee Gely Zhao
    Hanxuan Liu
    Gaofei Ding
    Year: 2024
    Impact of Social Media on US and UK Entertainment Industries within 10-Years
    ICBBEM
    EAI
    DOI: 10.4108/eai.29-3-2024.2347312
Aichen Wei1, Ka Lee Gely Zhao2, Hanxuan Liu3,*, Gaofei Ding4
  • 1: Northeast Yucai Foreign Language School
  • 2: Maumee Valley County Day School
  • 3: Viewpoint School
  • 4: Trinity Preparatory School
*Contact email: emilyliuhx217@gmail.com

Abstract

Entertainment is one of the most ancient forms of evidence for the evolution of human society. Though different from other industries that are solely focused on producing profit or providing a solution to demand, it is one of the most profitable industries developed. But like other industries, its expansion was largely affected by a lot of different elements of the world such as culture, language, and technology. This led to the industry developing different features across different countries. One of the most significant factors that influenced the industry is the Development of Social Media. In this work, we introduced three social medias, including TikTok, Instagram, and Twitter. Through the essay, we compared the impact of these three popular social medias on US and UK. In addition, we also mentioned the similarities of the three social medias in US and UK and some examples of real brands and their marketing mode. Reading this work can also let you know two models: SWOT and PEST, which are two important economic model in Economic.