Research Article
Impact of Social Media on US and UK Entertainment Industries within 10-Years
@INPROCEEDINGS{10.4108/eai.29-3-2024.2347312, author={Aichen Wei and Ka Lee Gely Zhao and Hanxuan Liu and Gaofei Ding}, title={Impact of Social Media on US and UK Entertainment Industries within 10-Years}, proceedings={Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29--31, 2024, Wuhan, China}, publisher={EAI}, proceedings_a={ICBBEM}, year={2024}, month={6}, keywords={tiktok twitter instagram entertainment social media swot analysis pest analysis}, doi={10.4108/eai.29-3-2024.2347312} }- Aichen Wei
Ka Lee Gely Zhao
Hanxuan Liu
Gaofei Ding
Year: 2024
Impact of Social Media on US and UK Entertainment Industries within 10-Years
ICBBEM
EAI
DOI: 10.4108/eai.29-3-2024.2347312
Abstract
Entertainment is one of the most ancient forms of evidence for the evolution of human society. Though different from other industries that are solely focused on producing profit or providing a solution to demand, it is one of the most profitable industries developed. But like other industries, its expansion was largely affected by a lot of different elements of the world such as culture, language, and technology. This led to the industry developing different features across different countries. One of the most significant factors that influenced the industry is the Development of Social Media. In this work, we introduced three social medias, including TikTok, Instagram, and Twitter. Through the essay, we compared the impact of these three popular social medias on US and UK. In addition, we also mentioned the similarities of the three social medias in US and UK and some examples of real brands and their marketing mode. Reading this work can also let you know two models: SWOT and PEST, which are two important economic model in Economic.