Research Article
Music And Local Information As Influential Broadcast Radio Content
@INPROCEEDINGS{10.4108/eai.29-3-2020.2314903, author={Nur Aini Shofiya Asy’ari}, title={Music And Local Information As Influential Broadcast Radio Content }, proceedings={Proceedings of the U-Go Healthy International Conference, U-Go Healthy 2020, 29 March 2020, Pacitan, East Java, Indonesia}, publisher={EAI}, proceedings_a={U-GO HEALTHY}, year={2022}, month={9}, keywords={radio local content music radio convergence}, doi={10.4108/eai.29-3-2020.2314903} }- Nur Aini Shofiya Asy’ari
Year: 2022
Music And Local Information As Influential Broadcast Radio Content
U-GO HEALTHY
EAI
DOI: 10.4108/eai.29-3-2020.2314903
Abstract
Management of radio broadcasts that are not based on audience behavior research causes convergence strategies cannot build listeners' awareness and engagement with the radio which ultimately results in very low listenership. This article aims to find out what broadcast content is appropriate to the character of the radio and the needs of the audience. This study uses a qualitative approach using survey methods in 270 Ponorogo people. From the survey that was carried out, the researchers obtained some data that showed that music (69%) and local information (27%) were content that should have a great influence on listenership because both content was the listener's first choice when accessing the radio. Entertaining music characters are very compatible with auditive and personal radio characters. But in presenting music must first be arranged according to the audience segmentation. While local information is also very closely related to the radio because the proximity value is high. Local information can be excellent content because the community's need for that information is very high while its media competitors are relatively small