Research Article
Improvement of Marketing Strategy Through Industrial Chicken Halal Food on Herbal SMEs, Ponorogo
@INPROCEEDINGS{10.4108/eai.29-3-2020.2313944, author={Annas Syams Rizal Fahmi and Ahmad Muqorobin and M. Qoshid Al Hadi}, title={ Improvement of Marketing Strategy Through Industrial Chicken Halal Food on Herbal SMEs, Ponorogo}, proceedings={Proceedings of the U-Go Healthy International Conference, U-Go Healthy 2020, 29 March 2020, Pacitan, East Java, Indonesia}, publisher={EAI}, proceedings_a={U-GO HEALTHY}, year={2022}, month={9}, keywords={strategic smes structural intellectual \& development}, doi={10.4108/eai.29-3-2020.2313944} }- Annas Syams Rizal Fahmi
Ahmad Muqorobin
M. Qoshid Al Hadi
Year: 2022
Improvement of Marketing Strategy Through Industrial Chicken Halal Food on Herbal SMEs, Ponorogo
U-GO HEALTHY
EAI
DOI: 10.4108/eai.29-3-2020.2313944
Abstract
SMEs are an essential part to be developed by local Governments. In developing the SME needs to be comprehensive, study models so easy in policy formulation, program development, and SME development activities, especially in Bandung, in accordance with the vision and mission to build dignified Roxburgh. This study uses a conceptual approach to the strategic management approach to making models of the development of SMEs in Ponorogo. These study models can generate referrals and a description of the formulation of policies, programs, and activities that can develop SMEs in Ponorogo that can increase social welfare.Small and Medium Enterprises (SMEs) as one element of the economic plant that occupies a strategic position to Accelerate the structural change to improve the lives of many people. SME, through its role, can expand the provision of employment, Become a source of sustainable economic growth, and say the Increase in revenues. This inspires the research to find an approach that can bring success in the area of Cibaduyut. This research replicating research conducted by Bontis (1998) with the intention to know how much Intellectual Capital influences the SME business advancement in the perception of Cibaduyut, as well as to know how much influence Intellectual Capital of SME'S business progress with the role of social capital.