Research Article
The Development of E-Government to Support Marketing of Denpasar City’s Tourism Potential in the Digital Era
@INPROCEEDINGS{10.4108/eai.29-11-2023.2347814, author={Nila Kurnia Wati and Edy Sutrisno and Hidayaturahmi Hidayaturahmi and Ahmad Maulana}, title={The Development of E-Government to Support Marketing of Denpasar City’s Tourism Potential in the Digital Era}, proceedings={Proceedings of the 5th International Conference on Administration Science, ICAS 2023, 29 November 2023, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2024}, month={9}, keywords={e-government marketing digital era}, doi={10.4108/eai.29-11-2023.2347814} }- Nila Kurnia Wati
Edy Sutrisno
Hidayaturahmi Hidayaturahmi
Ahmad Maulana
Year: 2024
The Development of E-Government to Support Marketing of Denpasar City’s Tourism Potential in the Digital Era
ICAS
EAI
DOI: 10.4108/eai.29-11-2023.2347814
Abstract
Denpasar City is one of the regions in Indonesia that has extraordinary tourism potential. The revival of the tourism industry and the momentum of digital transformation after the COVID-19 pandemic require full support from the government, one of which is through marketing in the public sector. It is hoped that the increase in the SPBE predicate and value for the Denpasar City Government will also be in line with the increase in the performance of the Denpasar City Tourism Office in marketing tourism potential so that it meets the demands of the modern era and the development of new technology. The aim is to create quality and competitive cultural tourism. This research uses a qualitative method with a case study approach. The research results show that currently, the Denpasar City government is at the fourth stage of e-government, namely transactional in public sector marketing. Two-way interactions have been carried out between the government and society. Apart from that, this stage describes public service transactions in terms of tourism that are facilitated by the Internet network. Even though there are channels to increase two-way interaction between the government and the community, this stage is still not fully implemented because the provision of services in the context of tourism has not yet reached the point of tourism transactions can be carried out online via the internet network.