Social Media and Political Participation of Young Voters in the 2024 Presidential Election

Social media has become an integral aspect of the daily lives of Generation Z and millennials, particularly as young voters. This article investigates the interaction dynamics on social media that influence the extent of political engagement, especially among young individuals. Such insights are often referenced for responses and participation in the 2024 presidential election. This study adopts a qualitative methodology, utilizing secondary data sourced from mainstream media and social media. During the 2024 presidential election, it was evident that social media played a crucial role in political campaigns, particularly in reaching out to young voters. This is largely because the majority of internet users in Indonesia belong to the millennial and Generation Z demographics. Utilizing both social media and television can enhance political campaign strategies, but it is imperative to implement regulations to mitigate the spread of negative content. Moreover, there should be adjustments in voter political engagement by providing more opportunities for the younger generation. Participation venues, once characterized by formality and structure through forums and similar platforms, now require a more casual and egalitarian approach.