Research Article
Export Business Development Policy For Small and Medium Enterprises in the Ornamental Plant
@INPROCEEDINGS{10.4108/eai.29-11-2023.2347618, author={Septiana Dwiputrianti and Dea Rizki Amelia and Abdul Rachman}, title={Export Business Development Policy For Small and Medium Enterprises in the Ornamental Plant}, proceedings={Proceedings of the 5th International Conference on Administration Science, ICAS 2023, 29 November 2023, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={ICAS}, year={2024}, month={9}, keywords={business development export policy small medium enterprises ornamental plants}, doi={10.4108/eai.29-11-2023.2347618} }- Septiana Dwiputrianti
Dea Rizki Amelia
Abdul Rachman
Year: 2024
Export Business Development Policy For Small and Medium Enterprises in the Ornamental Plant
ICAS
EAI
DOI: 10.4108/eai.29-11-2023.2347618
Abstract
Business development is one of the activities of providing products in the form of goods and services to prospective buyers in order to meet the needs and obtain profits that will be generated in the future. In every company, a business development process is needed to advance the company itself. One that needs to be done for development is such as making policies, being able to analyze competitors, and being able to read consumer needs. With the development of increasingly advanced technology, it is easier to develop business not only locally but also to cover the global market. This paper aims to analyze the business development policy carried out by small and medium enterprises has been able to export their products abroad. This research uses a descriptive research method with a qualitative approach. One of the mainstay product commodities in is an export ornamental plant product. Ornamental plants are currently being targeted both domestically and abroad. One of the factors in ornamental plant sales is growing rapidly due to the pandemic due to COVID-19, so both local and global markets are competing to have ornamental plants that have high power in sales today.