Digital Marketing Strategy In An Effort To Improve Organizational Performance Of Bandung Kiwari Hospital

The current era of modern society is the digital era, where many activities are starting to be carried out using internet technology. Internet users will increase globally by 4% in 2022 with 62.5% of the world's total population being active internet users. In the increasingly developing digital era, digital marketing is becoming increasingly important for companies to expand their market share and improve business performance. In this research, the challenge or problem is that RSUD Bandung Kiwari is a hospital owned by the Bandung City Government which was previously called the Special Hospital for Mothers. and Children (RSKIA) Bandung City changed to RSUD with type B. In this research the approach used was a qualitative. This type of research is descriptive research which is research to describe the social phenomena being studied. This research explains the digital marketing strategy to improve the organizational performance of Bandung Kiwari Regional Hospital. The data source was obtained from the Head of Quality Development, Public Relations, Law, and Marketing at Bandung Kiwari Hospital. The data collection techniques used in the research were field research techniques using interviews and library techniques. RSUD Bandung Kiwari has utilized digital marketing, namely incentive programs, site design, costs and interactive. Digital marketing has not yet been completed, but in the future, we will utilize paid digital marketing to expand digital marketing even further.