Consultant Services Policy To Improve Business Performance After COVID Pandemic

A very significant change in the business policy after the COVID pandemic was experienced by consulting services in the appraisal field. The current new era requires companies to formulate and create a policy to continuously improve quality and competitiveness by conducting environmental analysis internally and externally. This paper aims to provide a solution for this problem, with a new business consultant services policy and strategy to enhance business performance. This study uses a qualitative and descriptive method by collaborating in several ways, such as secondary data, interviews, observation, and documentation. The strategy formulation framework method is used to help formulate the proper planning strategy through a more logical, systematic, and rational approach to strategy assessment. From the results of the analysis conducted, the internal conditions is in good condition with a score of 2.83, while external conditions show normal conditions because of a score of 2.45. Currently, the company is on hold and maintaining strategy because the company still does not have qualified services to achieve improvement in a general manner for the target market. Overall, it is clear that the most suitable strategy to be applied in the current new average era is the strategy of market penetration and product development. Thus, the consultant service company is expected to make a good impact and be responsive to current customer needs.