Research Article
The Relationship of Digital Transformation Implementation, Competitive Advantage and Healthcare SMEs Performance
@INPROCEEDINGS{10.4108/eai.29-10-2022.2334027, author={Made Susilawati}, title={The Relationship of Digital Transformation Implementation, Competitive Advantage and Healthcare SMEs Performance}, proceedings={Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={LEPALISSHE}, year={2023}, month={7}, keywords={digital transformation healthcare smes profit revenue competitive advantage performance}, doi={10.4108/eai.29-10-2022.2334027} }- Made Susilawati
Year: 2023
The Relationship of Digital Transformation Implementation, Competitive Advantage and Healthcare SMEs Performance
LEPALISSHE
EAI
DOI: 10.4108/eai.29-10-2022.2334027
Abstract
This study intends to investigate how competitiveness is affected by digital transformation and the beneficial effects that competitiveness has on business performance. This study adopts a quantitative methodology, namely one that places an emphasis on the evaluation of numerical data that has undergone statistical processing. The study’s strategy for gathering data used an online survey that was disseminated via social media and had a Likert scale with five or seven points. The data analysis method employed in this study is PLS using SmartPLS software tools. A variance, or component-based structural equation modeling approach is used in PLS, a structural equation model. Because there are few samples and a sophisticated model in this study, SmartPLS software is used for data analysis. 390 SMEs owners who were chosen at random to participate in the survey as respondents made up the sample size for this study. The two sub-models that make up PLS-SEM analysis are the measurement model, also known as the outer model, and the structural model, also known as the inner model. Competitiveness has a favorable and significant impact on digital transformation, and competitiveness also has a positive and large impact on business performance, according to the study’s findings.