How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia

Ikawati Ikawati; Tateki Tursilarini; R. Tri Gutomo; Sri Yuni Widayanti; A. Nururrochman Hidayatulloh

Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia

Research Article

How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia

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@INPROCEEDINGS{10.4108/eai.29-10-2022.2334024,
    author={Ikawati Ikawati and Tateki Yoga Tursilarini and R. Tri Gutomo and Sri Yuni Murti Widayanti and A. Nururrochman Hidayatulloh},
    title={How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia},
    proceedings={Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia},
    publisher={EAI},
    proceedings_a={LEPALISSHE},
    year={2023},
    month={7},
    keywords={covid 19 pandemic smes performance digital marketing},
    doi={10.4108/eai.29-10-2022.2334024}
}

Ikawati Ikawati
Tateki Yoga Tursilarini
R. Tri Gutomo
Sri Yuni Murti Widayanti
A. Nururrochman Hidayatulloh
Year: 2023
How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia
LEPALISSHE
EAI
DOI: 10.4108/eai.29-10-2022.2334024

Ikawati Ikawati¹^,*, Tateki Yoga Tursilarini¹, R. Tri Gutomo¹, Sri Yuni Murti Widayanti¹, A. Nururrochman Hidayatulloh¹

1: The National Research and Innovation Agency

*Contact email: ikawati.susatyo58@gmail.com

Abstract

Large countries and nearly all nations worldwide are affected by the Covid-19 pandemic regarding the economy, society, and politics. The pandemic hit the economy so hard, including SMEs as the backbone of our national economy. Our study was qualitative by examining international journal articles on the impact of the pandemic on SMEs. We wanted to find the macro and micro approaches to address the economic and business issues caused by the Covid-19 pandemic. This study aims to analyze the impact of the Covid-19 pandemic on SMEs in Indonesia and the solutions to help SMEs survive. Covid-19 has had a significant impact on the economy in Indonesia, especially SMEs.

Keywords: covid 19 pandemic smes performance digital marketing

Published: 2023-07-14
Publisher: EAI

: http://dx.doi.org/10.4108/eai.29-10-2022.2334024