Research Article
How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia
@INPROCEEDINGS{10.4108/eai.29-10-2022.2334024, author={Ikawati Ikawati and Tateki Yoga Tursilarini and R. Tri Gutomo and Sri Yuni Murti Widayanti and A. Nururrochman Hidayatulloh}, title={How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia}, proceedings={Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={LEPALISSHE}, year={2023}, month={7}, keywords={covid 19 pandemic smes performance digital marketing}, doi={10.4108/eai.29-10-2022.2334024} }- Ikawati Ikawati
Tateki Yoga Tursilarini
R. Tri Gutomo
Sri Yuni Murti Widayanti
A. Nururrochman Hidayatulloh
Year: 2023
How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia
LEPALISSHE
EAI
DOI: 10.4108/eai.29-10-2022.2334024
Abstract
Large countries and nearly all nations worldwide are affected by the Covid-19 pandemic regarding the economy, society, and politics. The pandemic hit the economy so hard, including SMEs as the backbone of our national economy. Our study was qualitative by examining international journal articles on the impact of the pandemic on SMEs. We wanted to find the macro and micro approaches to address the economic and business issues caused by the Covid-19 pandemic. This study aims to analyze the impact of the Covid-19 pandemic on SMEs in Indonesia and the solutions to help SMEs survive. Covid-19 has had a significant impact on the economy in Indonesia, especially SMEs.
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