Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia

Research Article

Tourism Investment Potential in the North Tapanuli District

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  • @INPROCEEDINGS{10.4108/eai.29-10-2022.2334015,
        author={Iwan Riady and Bejo Mulyadi and Dina Rosari},
        title={Tourism Investment Potential in the North Tapanuli District},
        proceedings={Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia},
        publisher={EAI},
        proceedings_a={LEPALISSHE},
        year={2023},
        month={7},
        keywords={tourism investment trip optimization},
        doi={10.4108/eai.29-10-2022.2334015}
    }
    
  • Iwan Riady
    Bejo Mulyadi
    Dina Rosari
    Year: 2023
    Tourism Investment Potential in the North Tapanuli District
    LEPALISSHE
    EAI
    DOI: 10.4108/eai.29-10-2022.2334015
Iwan Riady1,*, Bejo Mulyadi1, Dina Rosari1
  • 1: Politeknik Pariwisata Medan
*Contact email: iwanriady@poltekparmedan.ac.id

Abstract

Indonesia has abundant resources that provide large capital for the tourism sector. With great potential for natural and cultural tourism, Indonesian tourism is a major foreign exchange earner for the economy. In other words, tourism is promising with such a huge investment amount. Better tourism development and management will increase the economic growth of tourist sites. Economic growth is an indicator to measure the success of development. The variable for tourism investment potential consisted of facilities and infrastructure, information and promotion, and environmental quality and trip optimization indicators as the dependent variable. Data analysis used multiple regression analysis. The findings showed the tourism investment potential in North Tapanuli Regency, North Sumatra Province. The investment will generate income later that will become the regional income of North Tapanuli Regency. Support from the government is certainly needed to achieve this. For that, we suggest the government play a more role active in supporting the development of tourist destinations. The main thing to pay attention to is the road because we found the investment potential in this study.