Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia

Research Article

The use of the digital economy for SMEs during COVID-19 pandemic in Tanjungpinang city Indonesia

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  • @INPROCEEDINGS{10.4108/eai.28-9-2022.2328383,
        author={Dodi  Dermawan and Abdul  Jalal and Bunga  Paramita and Catri  Jintar},
        title={The use of the digital economy for SMEs during COVID-19 pandemic in  Tanjungpinang city Indonesia},
        proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia},
        publisher={EAI},
        proceedings_a={MACIFIC},
        year={2023},
        month={4},
        keywords={digital economy smes covid-19},
        doi={10.4108/eai.28-9-2022.2328383}
    }
    
  • Dodi Dermawan
    Abdul Jalal
    Bunga Paramita
    Catri Jintar
    Year: 2023
    The use of the digital economy for SMEs during COVID-19 pandemic in Tanjungpinang city Indonesia
    MACIFIC
    EAI
    DOI: 10.4108/eai.28-9-2022.2328383
Dodi Dermawan1,*, Abdul Jalal1, Bunga Paramita1, Catri Jintar1
  • 1: Raja Ali Haji Maritime University
*Contact email: dodydermawan@gmail.com

Abstract

The impact of the Covid-19 pandemic has changed the order and behavior of people in transacting goods. . This study examines how the digital economy is a solution for the development of creative economy SMEs in Tanjungpinang City in the face of the COVID-19 pandemic. Then identifies the pattern of digital use by SMEs, both obstacles and opportunities. This study uses qualitative analysis with in-depth interviews with 10 key informants who are creative economy SMEs in Tanjungpinang. the results of this study found that the use of the digital economy can improve their business and survive the covid 19 pandemic. digital literacy for MSME actors is still very low because they learn on their own online. the role of government and universities is needed to improve digital literacy and the provision of massive free wifi network facilities.