Research Article
The use of the digital economy for SMEs during COVID-19 pandemic in Tanjungpinang city Indonesia
@INPROCEEDINGS{10.4108/eai.28-9-2022.2328383, author={Dodi Dermawan and Abdul Jalal and Bunga Paramita and Catri Jintar}, title={The use of the digital economy for SMEs during COVID-19 pandemic in Tanjungpinang city Indonesia}, proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia}, publisher={EAI}, proceedings_a={MACIFIC}, year={2023}, month={4}, keywords={digital economy smes covid-19}, doi={10.4108/eai.28-9-2022.2328383} }- Dodi Dermawan
Abdul Jalal
Bunga Paramita
Catri Jintar
Year: 2023
The use of the digital economy for SMEs during COVID-19 pandemic in Tanjungpinang city Indonesia
MACIFIC
EAI
DOI: 10.4108/eai.28-9-2022.2328383
Abstract
The impact of the Covid-19 pandemic has changed the order and behavior of people in transacting goods. . This study examines how the digital economy is a solution for the development of creative economy SMEs in Tanjungpinang City in the face of the COVID-19 pandemic. Then identifies the pattern of digital use by SMEs, both obstacles and opportunities. This study uses qualitative analysis with in-depth interviews with 10 key informants who are creative economy SMEs in Tanjungpinang. the results of this study found that the use of the digital economy can improve their business and survive the covid 19 pandemic. digital literacy for MSME actors is still very low because they learn on their own online. the role of government and universities is needed to improve digital literacy and the provision of massive free wifi network facilities.