Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia

Research Article

Public Diplomacy of Telunas Resort, Sugie District In Foreign Tourism In Promotional Political Marketing

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  • @INPROCEEDINGS{10.4108/eai.28-9-2022.2328380,
        author={Kustiawan  Kustiawan and Suryadi  Suryadi and Eka  Habiati and Okparizan  Okparizan and Desri  Gunawan},
        title={Public Diplomacy of Telunas Resort, Sugie District In Foreign Tourism In Promotional Political Marketing},
        proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia},
        publisher={EAI},
        proceedings_a={MACIFIC},
        year={2023},
        month={4},
        keywords={public diplomacy political promotion marketing place branding},
        doi={10.4108/eai.28-9-2022.2328380}
    }
    
  • Kustiawan Kustiawan
    Suryadi Suryadi
    Eka Habiati
    Okparizan Okparizan
    Desri Gunawan
    Year: 2023
    Public Diplomacy of Telunas Resort, Sugie District In Foreign Tourism In Promotional Political Marketing
    MACIFIC
    EAI
    DOI: 10.4108/eai.28-9-2022.2328380
Kustiawan Kustiawan1,*, Suryadi Suryadi1, Eka Habiati1, Okparizan Okparizan1, Desri Gunawan1
  • 1: Raja Ali Haji Maritime University
*Contact email: kustiawan@umrah.ac.id

Abstract

The essence of this article's research is to examine what public diplomacy looks like in the Sugie district of Ternas Resort from the perspective of political advertising marketing. Various strategies to bring foreign tourists to Sugie Island in Riau Islands Province due to its potential. Therefore, the number of foreign tourist visits to Ternas Island is very high, especially from Singapore and the United Kingdom. The conclusion of this study is that the strategy adopted by Ternas Resort in terms of political advertising and public diplomacy is to use political marketing strategies of diplomacy and advertising to induce public opinion the general public to foreign tourists. It shows that Promotion Policy Marketing Strategy and Public Relations Diplomacy is a place to build a positive image in public relations policy for foreign tourists by enhancing the diplomatic approach to introduce Ternas Resort to other foreign tourists. branding, culture and publicity sharing.